Q.  So this really was a concept developed by teens for teens? Absolutely!  We bounced ideas and designs off Austin’s friends and created a logo and a name that the teens felt was much better than "Student Driver" and at the same time, was bold and noticeable. And that is how Rookie Driver® products were launched. These products are a win-win situation for everyone involved – the other drivers are alerted to the teens “in-training” status, parents feel safer with their teen at the wheel knowing others are aware of their inexperience, and the teens are not embarrassed by using the products because they like the design. Q.  What does die-cut mean in reference to the magnets? We created a very distinctive logo and design shape.... and we want to ensure that not only the words Rookie Driver®, but also the logo 'symbol' is universally and instantly recognized by other drivers.  So, by die cutting the magnets and stickers in the shape of our logo, the Rookie Driver® logo automatically makes other drivers aware that there is a new teen driver behind the wheel. Q.  Can the stickers be re-used? The stickers cannot be reused.  However, they are easily removed and leave no gummy residue behind on your vehicle. Q.   What prompted you to develop this product? I have to admit, I was nervous the first time I sat in the passenger seat of my SUV with my 15-year-old son Austin at the wheel.   He had just gotten his driving permit and he wanted to drive home.   Austin was doing a good job cautiously navigating thru one of the busiest intersections in our town and into a construction area.   A semi-tractor trailer behind us felt we were driving to slow, so he drove very close to the back of our SUV, eventually blowing his horn in frustration at Austin’s slow inexperienced pace.   Of course, this startled both of us and I quickly turned around to see what the semi truck driver was doing which, in turn, scared Austin, affecting his concentration and the safety of not only us but all vehicles around us. I immediately realized the trouble was that the semi truck driver had no way of knowing Austin was a new student driver, and neither did any of the other drivers around us.   Had the other drivers known Austin was a “Rookie Driver®”, they would have naturally had more patience and would have given him more space to navigate thru the construction zone. Q.  Aren’t “Student Driver” stickers already available? Actually it was Austin’s suggestion that we work together to develop a system to alert other drivers that a new teen driver is at the wheel …with a design that would be more acceptable than what is currently available (no teen wants a STUDENT DRIVER sticker stuck on the car) …and I wanted something that was easily removed when Austin was not driving. Q.  Is this a family business? Most definitely.  I was born and raised in Spring Lake, Michigan and for the past five years have teamed with my husband, Jeff, as a Director-of-Regional-Support for a national smoothie and coffee franchise company.   We have been responsible for marketing and developing new franchises for the state of Michigan.  We have 3 sons, Aaron 22, Austin 15 and Taylor 13.   I learned quickly that working out of our home office offered me the opportunity to become very active in our teen-age sons lives. Austin has learned a lot about marketing, having spent the last five years listening and participating with us as we marketed and developed our Michigan franchise territory. This year Aaron, our oldest, graduated from college with a degree in sales and marketing and he has also been assisting us with this project – so, Rookie Driver® has truly become a “family business”. Q.  Are these items available for bulk purchase, like for drivers’ education schools?  Public high school programs as well as private? Absolutely!  We even provide free promotional stickers to drivers’ education schools to hand out to their students and parents.  And we sell to schools at wholesale prices so they are able to make a profit on their sales of all Rookie Driver® products.