RookieDriver.Net Energizes Teen Driver Awareness with Launch of Stylistic ‘Rookie Driver'™ Products Designed by Teens, Products Alert Fellow Drivers That There’s a Novice Driver on the Road SPRING LAKE, Mich., Sept. 26, 2006 – RookieDriver.Net (http://www.RookieDriver.Net) today announced the release of its new line of Rookie Driver products to help inexperienced teenage drivers stay safe on the road during the most critical time in their lives as a driver -- when they first begin driving. “Teen-driver-awareness products need to move from 'should-have' status to 'must-have' status,” stated Corinne Fortenbacher, co-founder of RookieDriver.Net. “We created a product and design that’s accepted by teens, and up until now, no one has accomplished that. We want our products to help drivers be conscious of new teenage drivers and give them some room to make the roads safer for everyone.” RookieDriver.Net’s eye-catching products are intended to alert other drivers to new teenage drivers who, nationwide, get into accidents five times more often than 18-year-old drivers, according to the National Highway Traffic Safety Administration. Teenagers also have a 3-in-10 chance of being in a serious traffic accident in their first year of driving due to inexperience, according to the public traffic body. “In most states, the average driver-training class provides your teen with only six hours of actual driving experience,” said Fortenbacher. “Then they’re given a ‘learners permit,’ and the parents are responsible for accompanying them for 50-100 hours of additional supervised driving time, but no one on the road knows that the student driver behind the wheel is still very much in training.” RookieDriver.Net’s new line of products feature a distinctive logo that was designed with teenagers’ input and include the words “Rookie Driver ” in a stylistic, bold font. Fortenbacher co-founded RookieDriver.Net with her teenage son, Austin, who was instrumental in the new line’s design. The mother-and-son team wanted their new line to represent a marked stylistic departure from current driver-safety products that resemble student-driver signs. “Many of my friends’ parents wanted them to put the yellow and black student-driver stickers on their cars when they first got their learners permit, but my friends were embarrassed to use them,” Austin Fortenbacher said. “I knew we could come up with a cooler design that teens would say ‘okay’ to.” The company’s intent is for the Rookie Driver logo to become universally recognized by all drivers -- regardless of where a teenager may be driving. RookieDriver.Net has created removable magnets for side doors and bumpers, and vinyl stickers for windows and non-metallic car bumpers. The products can be easily attached and removed. The products can be purchased at http://www.RookieDriver.Net. The site also aims to improve communication between parents and teens by offering helpful links and resources that can expand awareness of sound teen-driver practices. For more information, visit RookieDriver.Net’s News Room and media kit at www.RookieDriver.Net. Contact: Corinne Fortenbacher, Co-Founder RookieDriver.Net 888-285-7875 Email: Corinne@RookieDriver.Net Web: www.RookieDriver.Net